Generative AI in Business Consulting: Redefining Strategic Insights

Authors

  • Dr. Sophie Laurent School of Management, HEC Paris, France
  • Prof. Claire Dubois Department of Strategic Studies, HEC Paris, France

Keywords:

Generative AI, Business Consulting, Data Analysis, Client Satisfaction, Ethical Concerns, Predictive Strategies

Abstract

The purpose of this article is to investigate how generative AI changes the normative approaches to business consulting through the provision of new transformation methods. With the use of additional generative models such as GPT and frameworks, AI has also improved the degree of optimization in data processing, forecasting, and decision-making. Case studies and comparative analysis are employed in the study to evaluate the benefits of AI in many areas of consumers' lives. A higher degree of customer happiness, cost-cutting measures, enhanced accuracy, and superior strategy are all signs of an improvement, according to the results. There are a lot of real-world consequences, including implementation costs and ethical concerns, that are considered. The study also suggests ways to improve generative AI, which might open up new avenues for innovation and ensure that business consulting remains relevant.

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Original Research Articles

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